Rusty Karp is the visionary behind Proper Marketing with a rare combination of deep industry expertise and a proven growth track record. Known for his leadership in propelling firms like The Funded Trader, Instant Funding, ThinkCapital and many more to new heights, Rusty has built brands that achieved significant growth through tailored, data-driven strategies. Rusty doesn’t just build brands—he creates category kings. If you’re looking to not just compete but lead, Proper Marketing will get you there.