Proper Marketing, coming soon
One operator. One stack. More than a marketing team.
Eight products that plan, make, check, send, measure, and learn, so one person runs what used to take a department. Take one, a bundle, or the whole stack. No credits, no percentage of spend.
Get in earlyVisit to paid
Last 12 wk
Spring bundle, 3 hooks
ApprovedISA email, claim on line 4
BlockedCreator brief, Mara
ScheduledROAS
6%3.6x
CPA
5%$36
ProperPartners
Creator discovery, affiliates, payouts
Active partners
12%148
Posts this month
21%312
Attributed orders
18%1,940
Payouts due
5%$23.4K
Attributed orders per week
Last 12 weeks, every partner
What it is
Instead of Upfluence and Favikon
Every relationship with people who promote you for money, product, or commission: influencers, UGC creators, affiliates, ambassadors. Find them, vet them, agree terms, collect content, track what was posted, attribute orders, and pay out with the tax paperwork done. One creator record carries all of it.
Works with
What ProperPartners hands its siblings, and takes back
Creator intelligence and who your competitors work with
ProperIntel
Disclosure and contract checks on every post
ProperCompliance
Tracking links and promo codes as a channel
ProperFunnel
What used to be five people
Each of these is a job one operator covers in Proper. Tap a face.
Mara Kovač
Head of growth, fintech
Spend against conversions first, then the approvals queue. Autopilot moved two budgets overnight; she reads the evidence and signs off, and sees what a competitor launched while she slept.
A morning in Proper
ProperAds
Paid media on autopilot: creatives, budgets, rules
ProperFunnel
Funnels, session replays, experiments
ProperIntel
Competitor ads, socials, and moves
ProperCompliance
AI review of every message before and after it goes out
Opens every morning
One loop, not eight tools
One campaign, start to finish
ProperBoards
Plan it
The campaign is sketched on the canvas with the team. A sticky becomes a task, a task becomes a brief.
ProperContent
Make it
The brief becomes statics, copy, and video, in every language and format the channels need.
ProperCompliance
Check it
Each asset is reviewed against your rules and the regulations behind them before it can ship.
ProperAds and ProperEmail
Send it
Ads run under rules an agent enforces. Emails assemble themselves per recipient.
ProperFunnel
Measure it
One script sees spend, clicks, sessions, and orders, and opens the replays behind every drop-off.
ProperIntel and ProperPartners
Learn from it
What competitors launched and what creators posted comes back as the starting point for round two.
Fifteen logins today. One tomorrow.
The tools each Proper product stands in for, from the research
UpfluenceProperPartners
FavikonProperPartners
SedricProperCompliance
ArcadsProperContent
contentFluxProperContent
RyzeProperAds
MadgicxProperAds
RevealbotProperAds
KlaviyoProperEmail
AllanProperEmail
ForeplayProperIntel
SocialinsiderProperIntel
PostHogProperFunnel
ExcalidrawProperBoards
ClickUpProperBoards
Pick your stack
The numbers come with the first customers. Whatever the mix: no credits, no percentage of spend.
One product
Start with the one you need. Every product stands on its own and joins the stack later.
Priced per product
Bundles
Packages built around a job: paid with measurement, creative with compliance, creators with intel.
A few products, one price
Your mix
Pick any set of products and pay for that set. Add or drop one when the job changes.
Custom selection
All in one
Every product, one workspace, the whole loop from plan to learn.
The whole stack
Who we are
Operators first
A team that has led fintech startups from their first dollar to $20M in monthly revenue, running the paid, the creators, the compliance reviews, and the boards ourselves. Proper is the stack we kept wishing we had.
Where we are
Research, design, build
Research
Eight products scoped against the tools they replace, with MVP calls made.
Eight products, sixteen reference tools
Design
One design language, tuned on a real screen set for every product.
One language, 37 screens in the playground
Build
First products open in 2026, the rest follow into the same stack.
Launch 2026