One operator. More than a marketing team.
Eight products that plan, make, check, send, measure, and learn. One login.
ProperAds
Overview
Overview
Five platforms, one budget
Spend
9%$101K
Conversions
14%2.8K
CPA
5%$36
ROAS
6%3.6x
Spend per week
Five platforms, moved by the rules you set
Proposals
Filed overnight
Move $400 a day to Meta
Reddit CPA $61 against $34, 3 days
Pause lookalike, depositors
TikTok · frequency 4.3, CPA up 40%
Brand search cap to $900
Google · impression share 71%, ROAS 5.1
Swap creative, ISA deadline
Meta · CTR down 38% in 7 days
Proper is eight marketing products under one login: partners, compliance, content, ads, email, intel, funnel, and boards.
One stack to run
your entire marketing.
Pick a stage. Every screen is the real product, not a picture of it.
ProperContent
Video studio
Video studio
Every brief in the studio
Assets made
31%1,284
Video ads
44%210
Languages
6
Winning variants
12%38
Assets per week
Statics, copy, and video, every channel
In the pipeline
Rendering now
Spring bundle, 3 hooks
Video · 2 of 3 rendered
ISA statics, 6 sizes
Statics · Meta, Google, LinkedIn
German cut, spring bundle
Video · dubbed, lips matched
Weekly email, 12 components
Copy · to ProperEmail on approval
A brief becomes statics, copy, and video in every format the channels need.
Set up once.
One person runs it.
The jobs that used to need a team, done in one place.
Budgets move overnight. You read why in the morning.
Ads and email run under rules you set. Every change comes with the numbers behind it and a one-tap approval.
Control without the dashboard shift.
ProperAds
Overnight
ROAS
8%3.6x
CPA
5%$36
Approvals
Waiting on you
Budget +12% on Spring bundle
ProperAds, 02:14
Paused hook B, CPA over cap
ProperAds, 03:40
ISA email, claim on line 4
ProperEmail, 06:05
Every claim, every asset, one review queue.
Upload your policies once. Each asset gets the snippet, the rule, the regulation, and a rewrite, in seconds.
An audit trail you can hand to a regulator.
ProperCompliance
Review queue
18 of 23
fixed already
“Guaranteed 12% returns”
COBS 4.2, fair and not misleading
Returns of 12% last year, not guaranteed
“Clinically proven to clear acne”
FTC 255, substantiation
Cleared acne for 31 of 40 in our trial
“Risk-free trial”
ASA 3.1, misleading
30-day refund, no questions
Take one product, a bundle, or the stack.
Each product is a full tool on its own and joins the rest later. No credits, no percentage of spend.
Pricing at launch, 2026.
Workspace
Your stack
Proper opens in 2026.
Tell us what you run today. The first operators in shape the stack.
Get in early